Our goal for this campaign was to bring Tang back to the lips of consumers. Yes, it was the drink of the 90s, but where has it been since? Still on the grocery store shelf. That’s right, Tang STILL exists! How awesome would it be if you were the one to point it out to all your friends? Because as we all know, there is nothing more praise-worthy than being the finder of a sweet find. And so, running with this beautiful human truth, we made Tang the official spokesdrink of Sweet Finds of All Kinds.

Tang Sweet Finds is a touring rummage sale stopping at college campus’ across the country. This buy/sell partnership with Letgo, offers some preselected items, but also allows students to sell their own items. As part of the sale, they encouraged to include an items background history, because sometimes it’s an item’s story that makes it so sweet.

Website – view full size in browser (open link on phone to view mobile)

16×20 posters encouraging students to sell items.

RFID product tags allow students to discover an items background story.