Campbell’s newspaper trade ad addressing the company’s changes, while reassuring stability and positivity to the shareholders.

Copy:
Believe like a founder. Deliver like a leader. Care like a mom.

Campbell’s is launching in a new direction, and while that’s exciting, we’re still going to deliver the same quality meals and snacks that are a large part of so many people’s lives. So while we can all look forward to where we’re going, we’re always going to lean into what we’ve accomplished.